The Weeknd is a persona that has been intricately and carefully developed to unleash total pop domination. Five years and what is his fifth body of artwork, Abel Tesfaye shows to the world why he deserves to be the icon of this generation.

Setting the streets of Toronto alight with his dark, edgy and eerie drug-fuelled lyricism in 2011, The Weeknd retains what originally made him known to the wider public on ‘Beauty Behind The Madness’. Songs such as ‘I Can’t Feel My Face’ produced by pop extraordinaire Max Martin espouse controversial meaning yet present them in an indifferent way to The Weeknd we’ve become accustomed to.

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